Watch: TUIDE Date Debut EP 'TUNE & PLAY' for August 24
The notice gives two clocks — 6PM in Seoul, 5AM on the US East Coast — which most Korean release posts do not.
COMEBACK1 hour ago· source posted 15 hours agoby K-POP PULSE Desk1 min read
Thirty-four seconds, and it carries a date. 'Meet my GRLS, TUIDE' went up on the HYBE LABELS channel at 23:06 KST on August 7, 2026, with the debut EP 'TUNE & PLAY' set for August 24.
The line under it reads '2026.08.24 6PM (KST) / 5AM (ET)'. Two clocks, one release. That second one is the part worth stopping on.
The post sits on the label group's channel rather than one run by TUIDE, which is where a debut announcement usually lands before an act has a channel of its own.
As of this update the clip reads 157,387 views, 11,865 likes and 292 comments. 'GRLS' appears twice — in the title and in the hashtags — in the slot a group uses for a term of its own.
Context for International Fans
Korean releases run on a convention: 6PM KST, given in Korean time and nothing else, and everyone outside the country does the conversion themselves. Printing 5AM ET beside it breaks that habit deliberately. It tells you the North American audience was in the room when this notice was written, which for a debut — before anyone has a fanbase anywhere — is a decision rather than a courtesy.
Why It Matters
A first announcement is where an act's assumptions about its audience show. This one assumes part of that audience wakes up on the other side of the world, and says so in the timestamp.
What to Watch Next
August 24 at 6PM KST, 5AM ET. The post gives no tracklist, no format detail and no name beyond 'TUNE & PLAY'.