ReVeluv get their summer today. Red Velvet release the mini album 'Velvet Summer' at six in the evening Korean time on August 3, and the group's official channel has been laying the rollout out in pieces since early July — a ten-second teaser, two mood clips, a highlight medley, and now a countdown live.
The medley is the piece doing the work. Two minutes and twenty-three seconds long, posted on July 27 KST, it has drawn 594,957 views and 48,310 likes. The mood clips run shorter and land in the same range: 'Big Wave' from July 20 at 329,141 views, 'High Tide' from July 22 at 250,288, each under forty seconds.
Mood Clip #2, 'High Tide', posted July 22 KST on the official channel.
An hour before the album, the channel goes live. The countdown show is billed 【Surfin' Boy】 and starts at five in the afternoon KST, with the album purchase link for the Berriz and SMTOWN &STORE unboxing event revealed as the broadcast begins — that window runs from 5 PM on August 3 to 4:59 PM on August 5, Korean time.
The timing sits right next to another marker: the channel posted a 12th debut anniversary card on August 1. Release day, countdown time and every official upload from this rollout are on Red Velvet's artist page here, with the view counters refreshing while the page is open.
Context for International Fans
A Korean release at 6 PM KST lands on streaming platforms worldwide at the same moment — 5 AM in New York, 10 AM in London, the same hour in Tokyo. Countdown lives are the format Korean labels use to hand fans the first listen and the album-buying links at once. Red Velvet's fandom name is ReVeluv.
Why It Matters
The rollout has run in public since July 5, and every piece of it — teaser, two mood clips, highlight medley, countdown live — sits on the group's own channel with the same release line under it. For fans outside Korea the countdown hour is the one moment where the first listen and the album-buying window open together.
What to Watch Next
The countdown live starts at 5 PM KST and the album follows at 6. Both are on the K-POP PULSE comeback schedule, and every new upload from the era appears on Red Velvet's artist hub as it posts.
