The countdown ran out at six. Picheolin's first mini album '吉BOARD' — read 길보드 — arrived at 6 PM Korean time on August 3, and the music video for the lead track '놀아보세' premiered two minutes earlier, at 5:58. The credit under the title reads prod. Hitchhiker, and the video's own credit list names HAN SUNGSOO as producer.
The release came with a live show in front of it. The countdown live opened at 4:59:56 PM KST, four seconds ahead of its scheduled hour, and by 5:51 it had drawn 7,059 views with 982 people watching at once. The music video passed 4,700 views and 2,700 likes inside its first minutes, having collected more than a thousand likes before it even started playing.
This is the end of a rollout that has run since May on HYBE LABELS' channel, and it was never quiet. An interview billed 'Picheolin, Herald of Heung' went up May 11; a two-part '고잉 피철인' series followed on June 1 and 2; the first single '아프지 않은 이별은 없다 (narr. 이문세)' arrived July 15 at 5:59 PM, and '미쳐 미쳐' exactly a week later at the same minute. Teasers for '놀아보세' went up at 9:59 PM on August 1 and again on August 2.
Between the singles came a run of challenge clips pulling in other acts — 도겸 and 승관, TWS's SHINYU and KYUNGMIN, and 머쉬베놈 among them. The posts carry the same tag pair throughout, #피철인 and #DINO, and all of it sits on the HYBE LABELS record here, dated to the minute.