KATSEYE put a date on 'KATSEYE: WILD HEARTS' at twenty to six in the morning Seoul time on August 6, and did it in a place most people will not look: the description under a twenty-nine-second Short. It reads, in full, that the film opens in theaters worldwide with limited screenings from August 12, followed by a link to katseyewildheartsfilm.com. Nothing else is in it — no cities, no runtime, no ticket details.

We logged the post twenty-nine minutes and forty-two seconds after it appeared, when it stood at 106,034 views, with 19,455 likes and 2,187 comments. That is a reading from its first half hour, not a running total.

Three of our 205 KATSEYE posts name 'WILD HEARTS': the official trailer on July 15, a Short announcing that tickets were on sale on August 1, and this one. We wrote about the ticket post at the time, and no date appeared anywhere in it. Three weeks after the trailer and five days after tickets opened, August 12 is the first date on the record.

The channel has been posting Shorts on most days through this stretch — July 31, August 1, twice on August 2, then August 3, August 4 and August 5. The ticket news arrived inside that run, and so did this. For EYEKONS the practical lesson is the same either way: on this channel the headline is sometimes under the video, not on it.