MONSTIES turned up the second the clock did. BABYMONSTER's 'MOON' music video premiered at midnight Korean time on the group's own channel, and within hours it had cleared two hundred forty-six thousand views with almost ninety-six thousand likes.

The video runs two minutes and fifty-five seconds — short, which in this format usually means it is built to be replayed rather than watched once.

The description carries the song's lyrics in full, opening on the line 'I'm the moon' and running through verses that mix English and Korean. Posting the words alongside the video is the group's way of handing international fans the text at the same moment as the visuals.

The K-POP PULSE video chart tracks how fast 'MOON' keeps climbing from here, and every official BABYMONSTER upload lands in the shelves on the group's artist page here as it posts.