Watch: ARTMS Tease 'Blue Blood' — the Song Their World Tour Is Named After
Seventeen seconds at midnight, and the release line under it is 'Hyper-Ego', August 7 at 1 p.m. KST.
COMEBACK1 day ago· source posted 1 day agoby K-POP PULSE Desk1 min read
Seventeen seconds, and the name is the point. ARTMS posted a teaser for a 'Blue Blood' visualizer on their own channel at midnight Korean time as August 5 began, and the description underneath sets two things at once: 〈Hyper-Ego〉 arrives 2026.08.07 1PM (KST), and the world tour is called 〈Art of BLUE BLOOD〉.
That is the same phrase twice — a song getting a visualizer this week and a tour that has been carrying its name since the dates were posted. The tour lines in the description read SEOUL SEP 5-6 and NORTH AMERICA OCT 05-27.
August 7 was missing from the K-POP PULSE comeback schedule until tonight; this desk had the tour dates from the earlier posts but not the release hour. It is on the schedule now with a countdown, sourced to this teaser. The hashtags name five members — HeeJin, KimLip, JinSoul, Choerry and HaSeul.
In its first minutes the clip drew 221 likes and 50 comments, at the time of writing, with the public view counter still settling. Every upload from ARTMS' channel lands on the group's record page here, dated to the minute.
Context for International Fans
A visualizer is a static or looping video published so a track can be heard on YouTube without a full music video; a teaser for one, two days before an album, is the last thing to arrive before the record itself. One p.m. in Seoul is midnight in New York and 5 a.m. in London on August 7. The description also points to Cosmo, the group's own app, where digital collectibles and fan votes live.
Why It Matters
The tour name and the song name being the same is not decoration — it tells you which track the whole campaign is built around before the album is out. And the August 7 hour, which this desk was missing, is what fans outside Korea need to be awake for.
What to Watch Next
The full 'Blue Blood' visualizer and 〈Hyper-Ego〉 itself on August 7 at 1 p.m. KST, then the Seoul shows on September 5-6. All of it is on the comeback schedule and tour calendar here, sourced to the posts the dates came from.
