The part fans actually have to practise. aespa put an official cheering guide for 'KISS N TELL' on their own channel at eight in the evening Korean time on August 5 — three minutes thirty-one seconds of it, which is the length of the song plus the room to learn where your voice goes.

Above the video the description says the rest plainly: aespa's 1st Japan mini album 'KISS N TELL' is out, with a link to stream or download it and a second link straight to the music video. Under that sit the group's official accounts and a heading reading MY Official, over the Weverse address.

The title carries a line in Japanese — MYの味方だから — which reads as 'because we're on MY's side'. The tags run across three scripts: #aespa, #エスパ, #KISSNTELL, #에스파, #æspa and #aespaKISSNTELL.

The song has left a clear trail on this desk's record. The teaser posted on July 20, the music video on July 23 — written up here that day — an [R(ae)cord] clip followed on August 4, and now the cheering guide on August 5. It is the second cheering guide this desk has covered, after Red Velvet's for 'Surfin' Boy'.